They say you never get a second chance to make a good first impression. When it comes to online, users make the first impression about your products or services according to your site's rankings on search engines. Therefore, when you search your brand on Google, it is preferable to find only results that put your business…
For most of us, Google is the Internet. Being the starting point for finding new web pages, it is probably the most important invention since the internet itself. As of now, it's not an exaggeration to say that Search Engines have become an integrated part of our lives. We use it for shopping, leisure and business,…
If the change of the domain is not properly done, there are chances your site will experience a negative impact. The search engine uses metrics on both the domain level and the page level to determine rankings. When you make such an important decision, the domain metrics are reset. Follow the steps we described in this…
We all know that the purpose of SEO (Search Engine Optimization) is to help websites to improve their positions in Google's page results (SERP's). Therefore, when your website ranks higher on Google, you know that SEO is doing its job. But is this the only indicator for a company's efficiency? Certainly not! Now that we…
To understand the way that marketers interact with the concept of SEO content, it is important to analyze each term separately. SEO stands for search engine optimization, the process of getting traffic from “organic,” “editorial” or “natural” search results on search engines. Content refers to every piece of information…
Let's start things off by defining the internal links: Their role is to link a page from a website to another address, belonging to the same domain. Usually, these addresses are website pages, but they can also represent links to media files, download links, and many others. In order to optimize the structure of a…