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14
apr
2021
Search engine marketing (SEM) and Search engine optimization (SEO) are two terms many use in alternation, but in many cases, they are not used correctly and if you don`t know these subjects well enough, you can`t spot the mistake. Some people have heard about SEO and know what it means, but fewer have heard about SEM and…
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18
mar
2020
Most of the time, on the brink of an economic crisis, businesses choose to give up the online marketing services, including SEO. However, what most of them don't take into account is the fact that such a decision, even if it's a short term one, can trigger chain reactions, which can cause irreparable damage to…
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21
ian
2020
Google isn't "just" the biggest search engine in the world, but also a company that constantly seeks to innovate and offer its users something new, something unheard of, that will surprise them and make their lives easier. During the last years, the American IT giant invested in artificial intelligence, and…
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28
oct
2019
If you are like most SEO specialists, the technical aspects may not be the most interesting side this activity has to offer, in the hope that our fellow programmers will know how to deal with it. However, even some minimum knowledge on the subject of technical SEO may help us out in the long run. Given that the technical…
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30
aug
2019
10 years ago, SEO was simple. In order for your site to list among the first positions in Google, all you had to do was cram as many keywords as possible in the content of the pages and buy as many external links, most of the times spammy, from the so called "link farms". Nowadays, search engines, with Google…
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17
oct
2018
Although the Saturday before Christmas is the day when online shopping reaches its annual peak, Black Friday remains a very valuable opportunity for e-shops to boost their traffic and convert it into sales. Black Friday marks the official debut of seasonal discounts and price cuts in online shopping. However, taking into…
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