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What is the difference between SEM and SEO?

Search engine marketing (SEM) and Search engine optimization (SEO) are two terms many use in alternation, but in many cases, they are not used correctly and if you don`t know these subjects well enough, you can`t spot the mistake. Some people have heard about SEO and know what it means, but fewer have heard about SEM and…

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Do you want Google to think you closed your business? During Coronavirus, you can grow through SEO!

Most of the time, on the brink of an economic crisis, businesses choose to give up the online marketing services, including SEO. However, what most of them don't take into account is the fact that such a decision, even if it's a short term one, can trigger chain reactions, which can cause irreparable damage to…

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Everything you need to know about Google Discover: what is, how does it work and how to make yourself visible

Google isn't "just" the biggest search engine in the world, but also a company that constantly seeks to innovate and offer its users something new, something unheard of, that will surprise them and make their lives easier. During the last years, the American IT giant invested in artificial intelligence, and…

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