Search engine marketing (SEM) and Search engine optimization (SEO) are two terms many use in alternation, but in many cases, they are not used correctly and if you don`t know these subjects well enough, you can`t spot the mistake. Some people have heard about SEO and know what it means, but fewer have heard about SEM and…
Read moreIf you are like most SEO specialists, the technical aspects may not be the most interesting side this activity has to offer, in the hope that our fellow programmers will know how to deal with it. However, even some minimum knowledge on the subject of technical SEO may help us out in the long run. Given that the technical…
Read moreFor most of us, Google is the Internet. Being the starting point for finding new web pages, it is probably the most important invention since the internet itself. As of now, it's not an exaggeration to say that Search Engines have become an integrated part of our lives. We use it for shopping, leisure and business,…
Read moreIf the change of the domain is not properly done, there are chances your site will experience a negative impact. The search engine uses metrics on both the domain level and the page level to determine rankings. When you make such an important decision, the domain metrics are reset. Follow the steps we described in this…
Read moreWe all know that the purpose of SEO (Search Engine Optimization) is to help websites to improve their positions in Google's page results (SERP's). Therefore, when your website ranks higher on Google, you know that SEO is doing its job. But is this the only indicator for a company's efficiency? Certainly not! Now that we…
Read moreTo understand the way that marketers interact with the concept of SEO content, it is important to analyze each term separately. SEO stands for search engine optimization, the process of getting traffic from “organic,” “editorial” or “natural” search results on search engines. Content refers to every piece of information…
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