SEO

How to measure the efficiency of SEO services?

19

apr

2017

How to measure the efficiency of SEO services?

Nowadays, SEO services are a major component of online marketing. The science of search engine optimization is based on publishing the content created for the targeted audience, by using the exact same phrase searches as they use in Google. In other words, Google tells us what phrases our customers use to find the services…

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How to find the best SEO keywords?

23

mar

2017

How to find the best SEO keywords?

Keywords play an important role in promoting your site as their inclusion in the content you post can bring you better positions in search engines and thus, more traffic to your website. A website that is efficiently optimized for search engines "speaks the same language" as its potential visitors through keywords, which…

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How to build an efficient image optimization strategy

09

mar

2017

How to build an efficient image optimization strategy

No matter if you are a blogger, a writer of a SEO agency or if you own an online business, there is always the question: ''do I have to add an image to the written content?" The answer is always the same: ,,Yes, you do!''. Images lead to a more entertaining experience of the user and bring an organic traffic through the…

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How does Google search engine work?

27

dec

2016

How does Google search engine work?

  Google represents a great business model, that invests billions of dollars in products such as Gmail, Google Search, Google Maps, Google Earth, Google Apps and more. Google earns money that come from paid applications that users purchase, and for them to buy it and to use it, they must trust this brand. To show…

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What is bounce rate and how does it affect your website’s performance?

22

dec

2016

What is bounce rate and how does it affect your website’s performance?

If you own a website, it’s recommended to check its performance if you want to improve your online marketing and SEO strategy. Many of the renowned websites that promote high quality content and have tens of thousands of unique visitors every day, focus on the importance of performance metrics in Google Analytics.…

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How to reduce bounce rate by creating events in Google Analytics

22

dec

2016

How to reduce bounce rate by creating events in Google Analytics

  Events are interactions users have with the content, interactions that can be tracked independently in a Web page or in a loading screen. This includes a series of actions, such as watching a video, downloading a PDF file, Flash elements, incorporated AJAX elements, subscribing to a newsletter, clicks in a section…

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