Search Engine Optimization

The best long-term investment for your business!

Most internet traffic and online transactions begin with one of the major search engines. Currently over 84% of web pages are invisible to the search engines due to their content and irregular structure. SEO (search engine optimization) is the science of maximizing the efficiency of your website to take advantage of natural search engine positioning. Unlike PPC (pay per click) campaigns, where you can buy a top position immediately, SEO is more than just a PR campaign and it requires long-term focus and regular maintenance to be able to grow your site’s positions in the search engine ranking.

 

The results offered by Google are extremely subjective, determined by secret algorithms, developed by engineers and technicians who work at Google and depend on the relevant website content, its architecture, its popularity. A SEO process requires a deep understanding of the way search engines work and their algorithms.

 

Does the search engine see you?

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iAgency.ro provides complete SEO services for companies that aim to increase their website’s natural traffic potential. We combine our extensive knowledge of website architecture, technology, search engines algorithms and online marketing experience with techniques and methodologies that have proven to be efficient and have improved the ranking in the search engine, on specific keywords.

The SEO process begins with understanding the client’s business, the marketing goals and objectives, its products and services, consumers and competitors. After that, our team will perform a full audit of the existing website – content, design elements, architecture, files’ structure and popularity. All these elements are indexed and ranked by search engines.

Based on these results, we will create a plan for improvement and we will prioritize those items that we believe will lead to optimization for search engine results.

 

Steps to success

A successful SEO strategy can lead to an increase in conversion for a long period of time

We like to think that your website is like a ship and the links we create are like the wind that helps it sale. To be able to do that you need powerful links targeted in the direction of your choice. An SEO audit ensures you that your website fully benefits from the link building strategy and also helps us identify potential problems that prevent the site to increase its position in the search engines.

The SEO Audit conducted by our team is not only made up of screenshots taken from different automatic software, but it also includes a checklist of the site. Each strategy we conceive is individualized based on detailed analysis of the strengths and weaknesses of the website.

What does an SEO audit contain?

When we do an SEO audit, we complete a comprehensive analysis of the site and we especially search for potential problems ( major or minor ) that could affect your positions in the SERP. Below are some of the questions that we try to find the answers to:

SEO Technical Audit – We investigate all site links and achieve a complete examination of all the technical limitations related to SEO, such as loading speed, sitemap, robots.txt, access errors (eg 404) and many more.

Duplicated Content – Content copied, indexing problems and more.

On-site Audit – Internal linking strategy , potential problems with the design etc.

Keyword Research – We select the best keywords to ensure that your website gets targeted traffic in order to generate as many conversions as possible.

Off-site Audit – Backlinks analysis and distribution, anchor text distribution , metrics comparison with those of the main competitors etc.

Besides the use of powerful and comprehensive tools for analysis, a project manager, together with the team, will conduct a manually investigation of the website . The results of our research are outlined in steps suggested to increase the site’s visibility in search engines.

Once we complete an SEO audit, we will contact you to clarify any doubts or to answer to any potential questions. We will discuss together the SEO audit and our proposals. We want the people who collaborate with us to be successful , that’s why we do our best to help you achieve it.

Send us your website to get an SEO audit

Do you have a site that doesn’t bring you profit? You don’t understand why you have a high bounce rate and such a small conversion rate? Do you appear on Google’s sixth page for the main keywords, although you have already benefited of SEO?

Send us your website and you’ll see that 3 months later we will succeed in bringing you targeted traffic that will increase your conversion rate!

If your backlinks are the wind of your ship (your website), On-Page Optimization is the mast. A website that isn’t optimized on-page and doesn’t have a good structure is like a ship without a solid mast.

On-page optimization is fundamental to get good positions in search engines and is the “cornerstone” of any website.

This technique is quite simple, but needs to be done carefully in order to offer favorable results. Some of the actual actions taken by our team on-page are:

Title optimization – The “Title” tag is one of the most important elements of on-page optimization. It’s essential to use a short but descriptive “Title” for visitors. This will help you identify your business very quickly. The “Title” tag is the first thing that search engines display and index. Also, it’s the first thing the visitor sees when he’s looking for a product / service through dozens of results, so it has to be very appealing to him.

Meta tags optimization – The meta description should include an informative description of your website, focusing on the areas that are important for your company or products. We consider it a summary of the page. If the user finds it interesting and attractive, then he will click it to find out more information.

HTML tags – It is essential to point to the search engines and visitors the important parts of your website. HTML has certain tags, which allow us to do this. For example, headings like H1, H2, H3, Bold [strong] Italic [em] etc. The text inside the heading H1 is the most important, according to the search engines. Its use is extremely important to define the titles for the pages or the sections of your site.

Keyword optimization – The content of the site must be optimized to suit both search engines and visitors. We don’t want too many keywords so we don’t get punished by the Panda algorithm. To convert visitors into customers we must keep a balance between the number of keywords, content length and the language used.

Links optimization – Optimized content doesn’t matter if it’s very difficult for the visitor to navigate on the site. Internal links should be optimized both for visitors and also for Google.

Images optimization – If your site has a lot of pictures, they should be optimized, so that search engines index them. People can easily interpret visual images, but for a search engine this process is completely different. Therefore, it’s important to optimize them to show the search engines what the pictures are all about and what they refer to.

Off-site optimization is the favorable “wind” that the ship needs to head in the right direction. It begins with the completion of the audit and the on-site optimization and it’s the process which allows you to promote your business online. Its goal is to build brand awareness, to appear as high as possible in search engines and attract visitors from other websites. Since the updates of Google’s algorithm are secret, many SEO specialists can argue about the strategies to increase the visibility of your site.

Professionals know that off-site SEO is a process that takes place constantly and on the long term, so you can’t go through it and then abandon it. The best approach depends on the industry in which you operate and on the budget, but the general strategy should contain three main directives: creating quality links, optimized content creation and staying active on social networks.

Creating links – There are over 200 criteria according to which Google lists a site and nobody knows their exact share. However, one thing is certain and all SEO people agree with this: creating as many quality links as you can helps your website climb in the search engine pages. It is a vital process in online marketing because it helps the brand to be more present on the Internet and to bring targeted traffic / leaduri.

Creating content – You can’t build quality links without creating quality content about your online business, products, services and domain in which you operate. This is also the case when you need sustained efforts because content publishing must occur regularly. This should be useful to your potential customers and provide value to the community and industry that you belong to. Quality content is a sure procedure to create links naturally and then share it on social networks, because your target audience will be truly interested in what you have to say.

Social media – Social platforms help you deliver content to potential clients and display your company’s messages. Because audiences multiply, articles and press releases can very quickly reach new readers, who may use the information as online reference sources. Thus, your website can benefit from new natural and quality links.

The audience of social media – To attract more consumers that track your activity on social networks, you must produce quality content, with potential for distribution and promote the brand constantly. In addition, you should come up with relevant discussions for your target audience or join existing ones.

Marketing in social media and SEO are two strategies that are intertwined because both are focused on building an identity that attracts a wider audience. In addition, it helps you climb as high as possible in search engines.

Consumers want to feel connected to your business; they want to join in and be part of your story, a story told by the content you share.

Consumers spend an average of 79 days for online research before they make a purchase – 61% of them prefer to buy from companies that offer personalized content.

Content marketing is a process that involves creating valuable content to attract, inform and involve the public and also to promote the brand itself. Consumers are already looking on the web feedback that your brand is able to offer. Its three main benefits are:

– The increase of brand awareness: as consumers search the web for answers and solutions to their problems, your brand will continue to offer them.

– The increase of loyalty: content marketing helps you gain a leading position in your branch, which strengthens the relationship with consumers.

– A strong influence with low costs: content marketing is not a short-term strategy, because – in time – a large volume of valuable content will continue to reach interested buyers and generate sales.

Today, content is an integrated part of every online marketing strategy. Content marketing means images, videos and infographics on social media, blogs, websites, everywhere.

However, content marketing is effective only when it reaches the targeted audience.

How do you reach consumers?

SEARCH → PLAN → CREATE → SHARE

We research your field to create content in accordance with your public’s interests.

We create and plan a content strategy, which will be distributed where your target audience spends time.

We create quality content, relevant and useful for your audience.

Last but not least, we distribute content on the web and wait to see the delight of the audience!

 

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Contact us

Want to find out how we can help you get more targeted traffic and increased conversions? Contact us and one of our specialists will reply as soon as possible to schedule an appointment.