The cosmetics industry has undergone a spectacular evolution in recent years. Therefore, this market is oversaturated with countless brands ready to surprise and take their place in the makeup kits of women around the world. It is a confrontation between titans, but also between small companies, which are slowly becoming more and more well-known on the consumer market. To survive in such a competition you need a strong presence in organic searches.
A whole world has heard about Melkior and his cosmetics. Probably not a woman who does not know her semi-permanent nail polishes of the best quality or the entire range for professional makeup, but which can be done without considerable investment. The brand was born about 16 years ago. Alexandre and Eric set out to offer women everywhere the most beautiful gift: luxury cosmetics, at prices that anyone can afford. At the moment, they are physically present in Bucharest, Constanta, Cluj-Napoca, Timisoara, and Ploiesti, and online the project is in a continuous ascent.
On page, the site has been optimized since we took over this project. Starting from a carefully thought-out keyword strategy, the iAgency team created meta tags and descriptions for each category, optimized images, and added headings. Of course, online trends are constantly changing, which is why the site is periodically reviewed and updated according to the latest requirements imposed by Google, but also by competition. It is essential to constantly think "outside the box" and to adapt. Last but not least, blog articles are optimized in real-time, so that any information is indexed in its best form.
Offpage, the iAgency team makes every month the best quality articles that present useful information, in which the consumers of Melkior products can find themselves and carefully monitor the YouTube account to optimize the newly appeared content. The partner sites to which we send the articles have high traffic and benefit from a large domain authority, which should positively influence the positions in the organic results. Among them, we list publications such as Alistmagazine.ro, Cosmopolitan.ro, Avantaje.ro, Kanald.ro, Marieclaire.ro, Glamour.ro, Unica.ro, Viva.ro, Wowbiz.ro etc.
We present below one of the articles made for the Melkior client: