In an increasingly crowded and hectic world, traffic is becoming one of the main problems we face every day. Therefore, the road by car is no longer the ideal option for medium-small races that we have to travel to every day. Our friends from Veloteca speculated on this "crisis" - if we can call it that - inaugurating in 2008 the first online bicycle store in Romania. At present, Veloteca sells over 30 world-famous bicycle brands, spare parts, components, cycling equipment, and bicycle accessories. Through work, dedication to what they do, and a well thought out marketing strategy, Veloteca has been number 1 in the sale of Dahon folding bikes, electric, mountain bikes, road, and trekking bikes SUNN, Merida, Corratec, Cross, and Cannondale for many years. . We are no longer talking about a simple bicycle shop, but about a place dedicated to all cyclists, a kind of "home" for amateurs and professionals alike.
Traditionally, the activity of the iAgency team started by creating a keyword strategy based on which we can optimize the site. From the beginning, in May 2015, the focus was on keywords such as "bicycle shop", "Bucharest bicycle shop" and "bicycles", to which were gradually added "bicycle accessories", "scooters" and other queries with more or less monthly searches. A simple search on Google, Veloteca is the first organic result in searches on the three main keywords. What was our strategy?
First of all, we have always made sure that the site is optimized according to the periodic updates of the search engine. In the same vein, we are aware of how the requirements and preferences of the buying public evolve so that we always offer exactly what they want. After making sure everything is set up, from perfect meta tags and category descriptions, a correct link structure, optimized headings, and optimized images, to an impeccable loading speed on desktop and mobile and the absence of technical problems, I started the off-page optimization activity.
We are in 2018, and copywriting services should not be missing from the portfolio of a professional SEO agency. We make sure that we deliver unique and quality content adapted to our client's profile. Google wants to offer a top experience to its users, which means we have to constantly adapt and provide information that is worth reading. Last but not least, iAgency has a vast base of collaborators and each site on which we publish articles benefits from a large domain authority. These include well-known publications such as Financiarul.ro, Bugetul.ro, Bursa.ro, Bzi.ro etc.
Read below one of the articles made by the iAgency copywriting team:
Last but not least, here is how Cristi Schneider, Veloteca's manager, describes the collaboration with our company:
From the first meeting with iAgency, I realized that I know very well what I do. They adopted a pretty risky strategy with my online store, but in the end, it was a winning strategy. A team of professionals who promise only what they can achieve.