Marketing online

What is the difference between SEM and SEO?

14

apr

2021

What is the difference between SEM and SEO?

Search engine marketing (SEM) and Search engine optimization (SEO) are two terms many use in alternation, but in many cases, they are not used correctly and if you don`t know these subjects well enough, you can`t spot the mistake. Some people have heard about SEO and know what it means, but fewer have heard about SEM and…

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GDPR and online marketing - future beyond the pop-up forms

25

apr

2018

GDPR and online marketing - future beyond the pop-up forms

The GDPR subject seems to have taken over Facebook and the front page of business sites. As the deadline given by the EU approaches, more and more online entrepreneurs try to update their sites, so they can comply with the new rules. The discussions regarding GDPR are focused on how we should make newsletter subscription…

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What is online marketing? A complete guide for online visibility

26

sep

2017

What is online marketing? A complete guide for online visibility

In the world of today, almost half of the global population has an internet connection. This fact determined radical changes at a global level in terms of strategic thinking and the way businesses choose to position themselves on the market. Similarly, each day goes by, a new technological innovation revolutionizes our…

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What is the best ecommerce platform for SEO?

04

sep

2017

What is the best ecommerce platform for SEO?

First of all, why is SEO important for ecommerce?   Given that 93% of all internet activity begins with a simple search, you will have difficulties managing an online shop if nobody can find your site in Google. This is why you have to find the best ecommerce platform for SEO.   By making sure that your products…

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SSL certificates are mandatory starting October 2017

28

aug

2017

SSL certificates are mandatory starting October 2017

Anyone working in online has heard about the SSL certificate. Until now, only online shops paid attention to it, but Google will change the rules of the game starting October 2017, when the SSL certificate will become mandatory for any site that includes personal data fields. What is the SSL certificate and how does it…

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The most important Google ranking factors that you should keep in mind

31

mai

2017

The most important Google ranking factors that you should keep in mind

It is well known that Google uses approximately 200 different factors to classify a site. This number can be extremely intimidating, especially for a new online business. Fortunately, not all these classifying factors are equally important. Some of them are vital, while others don`t produce any significant change in what…

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