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[zozo_tab title="The Objectives of An Interactive Agency" icon="" color=""]
Objectives
A marketing agency will work to promote goods and raise revenues, but an interactive agency goes beyond these primary goals and facilitates long-term success. An interactive agency works to increase your return on investment, to create rumors and information that goes viral and to create brand loyalty. The Internet offers endless possibilities for an interactive agency that can easily increase brand awareness with unprecedented results, incomparable with traditional media channels.
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The Goal of An Interactive Agency
An interactive agency has to find new and creative ways to promote goods and services using the Internet, by reaching the consumer on a personal level, in an effort to sustain campaign growth through marketing.
An interactive agency, specialized in marketing strategies in the era of Internet, continues where the road of traditional marketing strategies stops. Besides television, we have online video, besides radio, we have podcasts (online transmission), besides print, we have banners. An interactive agency knows that the old methods of communication are not enough for a generation of consumers that appreciate creativity, originality, humor, interactive multimedia. They want to express their opinion about the goods and services directly to the company that offers them.
An interactive agency creates a marketing campaign that can be seen by the consumers at a specific moment. Don't forget that people are starting to feel annoyed by classic marketing campaigns.
If a company is searching for ideas how to target their consumers in the online environment, an interactive agency can help it.
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[zozo_tab title="The Services of An Interactive Agency" icon="" color=""]
The Services of An Interactive Company
An Interactive Agency offers a wide range of services from online marketing consulting and website development to recording the negative reviews of consumers about a brand or campaign and managing to correct and influence their opinion in real time.
All services revolve around innovative online marketing techniques and how to find the most effective way to reach your target audience.
Email marketing strategy, loyalty programs, online experiences and website development are often the results of detailed analysis of the strengths, weaknesses, opportunities and threats ( SWOT ).
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Long-term Strategic Planning
The planning of the future begins with an analysis of the current situation of the company. This often refers to a SWOT analysis and can be easily built by an interactive agency.
SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats) is one of the most common forms of business analysis. The SWOT analyzes and evaluates the impact of the internal strengths and weaknesses, opportunities and threats coming from the external environment. The main part of this analysis is the listing and evaluation of these points:
1. The strengths of the company: the strengths are the factors that make a company more competitive than its competitors on the market. Strengths can take the form of goods or services for which the company has a competitive advantage or holding strategic resources in addition to the competition. In essence, the strengths are the resources, capacities and skills that the organization possesses and which may be used effectively to achieve performance goals.
2. Weaknesses: a weakness is a limitation, a malfunction in the company which will stop it from achieving its objectives: lower capacity, insufficient resources compared to the competition.
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