You probably already heard about the benefits that SEO can bring to your online business, but if you've never resorted to this type of services, you're maybe wondering how they can help you achieve success on the internet.

SEO is a surprisingly complex domain, and it can be a little bit overwhelming if you've never had contact with digital marketing. In this article we will try to answer two major questions: "What are SEO services?" and "What benefits can they bring to your online business?".

What are SEO services?

SEO services address to businesses that want to obtain visibility in search engines and in the online medium, in generally. This can be achieved by implementing certain changes in a website's design and content, in order to make it more appealing for search engines and Internet users. A website that is properly optimized will rank better in search engines on the keywords that are specific to the industry in which the business operates.

A major benefit of the SEO services offered by a professional agency is the fact that you have the support of experienced specialists that can help your website rank as high as possible in search engines like Google, Bing or Yahoo.

An experienced SEO agency has a team of experts with various skills related to search engine optimization, such as SEO audits or conceiving, implementing and monitoring an SEO strategy.

A professional agency that offers high-quality SEO services can help you obtain the best ROI as possible and achieve the objectives you set for your website.

What benefits can SEO services offer to your business?

1. SEO services help your website rank high in Google

A professional SEO agency will use efficient strategies and instruments to help your website rank as high as possible in SERP. In order to achieve this objective, they will first conduct a keyword research. The keyword strategy is a very important step, that many online entrepreneurs cannot accomplish without an SEO specialist. Resorting to SEO services, you will be able to optimize the website's link architecture, in order to ensure that Google spiders can index your website correctly and as easy as possible.

Obtaining a good rank in the search engines is just the first step in attracting more traffic on your website, while on-page optimization ensures the biggest number of conversions as possible. The end goal is, obviously, an increased sales revenue.

2. SEO services can improve the quality of your website's traffic

SEO means much more than a set of instruments that can help you obtain more traffic. The quality of your traffic is the most important aspect because organic traffic is obtained by optimizing the website using the keywords that internet users choose when searching for products and services similar to yours. What good is a high traffic on your website if nobody is buying your products?

3. SEO services bring you measurable results

Another benefit that SEO services have to offer is the fact that an SEO agency can bring you measurable results and the possibility to keep track and evaluate your website's evolution with the help of specific KPIs (Key Performance Indicators). With all this data available, you can make the best decision in time and you can adapt your SEO strategy to any difficult situation. In addition, you will know exactly what is the value of the SEO services you are paying for because a professional SEO agency will offer you a monthly report with all the results of their efforts.

Now that you know the benefits of SEO services, here are the criteria that you should take into account when choosing an SEO agency:

The results they have with past projects

If you want to find out how much experience and know-how an SEO agency has, carefully analyze their portfolio and the testimonials left by their clients. An SEO agency that doesn't offer real results will lose its clients. You can also search their website and see how it ranks on Google.

The capacity to tailor their SEO services to your business profile

Another important thing you need to keep in mind when choosing the SEO services of an agency is the level of personalization they can offer for their services. An SEO strategy needs to be tailored to the industry in which the client's business operates. Therefore, choose an agency that understands your business and creates a personalized SEO strategy for you. Avoid agencies that offer standard SEO packages!

The agency has its own employees

It's very important to find an agency that hired their own SEO specialists instead of working with freelancers. Some agencies prefer to outsource certain activities, such as copywriting, but practice has shown that a full-time employed specialist that is dedicated to your project is more efficient than working with freelancers.